Lightweight Observability for Digital Journeys
LODY collects page views and the product events that matter to your business. Add one small script, and let AI scan your website to discover and propose the meaningful actions worth tracking, building a clearer picture of the customer journey without writing a single tracking call.
From activity to insight
LODY connects anonymous browsing activity with the events you choose to send, giving you useful behavioral context without a complicated client-side setup.
Add the LODY script to your site. A page view is recorded whenever the tracker loads.
Track sign-ups, purchases, feature use, and other product actions with custom event properties.
Bring page and event activity together to understand journeys, engagement, and conversion.
Mature analytics platforms mostly offer generic events like "page scrolled." LODY's AI scans your site and proposes events that capture the specific thing that happened: not just that a product was opened, but which product, and not just that an article was read, but which one, and how many times, all without touching a single line of your code.
LODY scans your public pages and proposes events as declarative matchers, not injected scripts, so there's nothing to deploy on your side.
Every proposed event is reviewed and approved by you before it ever starts recording. Nothing is tracked automatically.
Sensitive fields (emails, names, phone numbers, tokens, addresses) are automatically detected and masked before a proposal is ever created.
LODY isn't a session recorder watching where your cursor goes. It reports how many visitors, and what share of your audience, took an action, so you see the scale of a behavior, not a play-by-play of one visit.
Every captured event breaks down by country and region, traffic source, and cohort, so "which product was opened" becomes "which product, by what share of visitors from Singapore who came from a paid campaign."
What LODY actually captures
product_viewed
✓Not "a product was opened," but which one, and how many visitors:
article_completed
✓Not "an article was read," but which one, and what share of readers finished it:
Newsletter form submitted
newsletter_signup
Illustrative example. Real counts and percentages appear once you approve a proposal from the LODY console.
Event tracking
Send a clear event name and any useful, non-sensitive properties. LODY automatically attaches the current page path and tracker version.
window.lody.trackEvent(
'order_completed',
{
orderId: 'ORDER-1234',
value: 79.90,
currency: 'SGD'
}
)Start collecting
Place the tracker near the end of your page. No project key or separate initialization call is currently required.
<script type="text/javascript" src="https://lodycdp.com/app.js"></script>
Custom events can add business context such as order value, currency, or product identifiers.