Install once
Add one script tag to the pages you want to understand.
Lightweight Observability for Digital Journeys
Understand the customer journey.
Product analytics that keeps customer data under your control.[why?]
LodyCDP captures customer behavior in real time, so you can explore journeys and conversion without waiting for next-day processing. AI helps discover meaningful product events, while you remain in control of what gets tracked.
Real-time data, not next-day batchesNo-code setup with one HTML tagNo session replayHuman-approved trackingYour data stays yours
From traffic to intent
Page views tell you where people went. LodyCDP helps explain what they did.
Measure the decisions that move your product forward without maintaining a sprawling tracking implementation or watching recordings of individual visitors.
How it works
A clearer picture in three steps
Choose what matters
Send intentional events or approve the events LodyCDP proposes.
See the journey
Explore behavior and receive reports built around real product questions.
See LodyCDP in action
From a public page to an answer your team can use
One connected workflow improves your tracking plan, shows what is happening now, and lets you investigate what happened before.
AI-assisted event discovery
Find meaningful interactions without tagging every click.
LodyCDP scans public, same-site pages and proposes events with their page context, matcher, rationale, and confidence. Nothing begins recording until a person approves it.
Explore event discoveryconsole.lodycdp.com
Event discovery Scan complete
12pages scanned
7proposals found
94% confidence
pricing_cta_clicked/pricing · “Start free trial”Strong signal of signup intent on a high-value page.
Illustrative product view using representative data.
Explore the signal
Move from a traffic change to the reason behind it.
Start with the overall trend, then move through pages, engagement, location, technology, and reusable audiences without losing the selected period or context.
- Entrances, exits, time, and scroll depth
- New and returning visitors
- Approximate geographic drill-down
- Reusable cohorts and environment filters
OverviewRepresentative product data
Visitors4,821↑ 12%
Page views12,604↑ 8%
Engaged visits67%↑ 3.1%
MonTueWedThuFriSatSun
New visitors 63%Returning 37%
Investigate the journey
A drop-off is the beginning of a question.
Select a milestone to see what visitors did next, then compare journey completion across meaningful audiences.
Activation journey1,284 entered · 35% completed
32% drop-offmedian 4m 12s
49% drop-offmedian 1d 3h
After Trial startedFirst action recorded
The first recorded action for visitors who did not create a project.
Opened setup guide17341%
Invited a teammate11226%
Returned to dashboard8119%
Left the tracked journey5814%
Compare completion
See where the full journey performs differently.
DeviceEnteredCompletedRate
Desktop71228340%
Mobile48913227%
Tablet831923%
Journeys work with activity LodyCDP has already collected. Define the question today and analyze historical behavior immediately.
Learn how journey analysis worksBuilt for useful answers
Product analytics with less instrumentation and more control
AI-assisted event discovery
LodyCDP scans your public product and proposes the meaningful interactions worth measuring. You review every proposal before it goes live.
Journeys, not noise
Build journeys from page views and product events to understand conversion and drop-off. Analyze data LodyCDP has already collected, so you can investigate new hypotheses about past customer behavior without defining the journey in advance.
Real-time, not next day
Events are available for analysis as they arrive, so you can investigate journeys, conversion, and unexpected changes while the context is still fresh.
Useful breakdowns
Compare behavior by source, country, region, event properties, and cohorts without replaying individual sessions.
Reports people read
Share concise weekly summaries with trends, event volumes, and grounded commentary.
A tiny integration
Use the WordPress plugin or add one lightweight browser tag. Track custom events with a small JavaScript API when you need more context.
Privacy by design
Built in Singapore under its established data-protection framework. Approve what is tracked, mask sensitive fields, and automatically remove identifying visit data after the retention window.
Beyond the page view
Average time on page and scroll depth arrive with every page view automatically, so you can tell what held attention from what visitors left unread.
A report worth opening
Know what changed and what to investigate next.
Real-time when you need answers. Concise weekly reports when you do not need another dashboard.
LodyCDP weekly reports combine the numbers, daily traffic pattern, and meaningful event changes with a grounded expert interpretation. Stakeholders get the story without needing to learn another dashboard.
- Week-over-week movement at a glance
- Page views and visitors across the week
- A concise explanation of what deserves attention
AI-assisted, human-approved
Discover events without handing control to an algorithm.
LodyCDP identifies meaningful interactions and expresses them as declarative tracking rules. Sensitive values are excluded, and nothing begins recording until you approve it.
How event discovery worksproduct_viewedApprovedWhich product, how often, and by which segmentarticle_completedApprovedWhich article and what share of readers finishednewsletter_signupAwaiting reviewNothing is captured until you decideFounded in Singapore
Your customer analytics remain under your control.
LodyCDP is built and operated in Singapore, whose Personal Data Protection Act establishes obligations for the responsible collection, use, disclosure, and protection of personal data. LodyCDP does not sell your analytics data or use it for unrelated advertising. You decide what to measure and who can access it.
Keep control
You retain your rights in the customer data you collect through LodyCDP.
Delete on request
Delete all eligible workspace data for free, or request deletion for one user for US$9.
Take it with you
Request a full bulk export for US$99.
Collect deliberately
No session replay. Proposed events require approval, and sensitive fields are masked during discovery.
Start in minutes
One script. Custom events when you want them.
Load the tracker to begin collecting page views, then let AI-assisted discovery propose meaningful interactions without additional event code. The JavaScript API is optional. Use it when you want to pass deliberate business data directly from your site.
<script src="https://lodycdp.com/app.js"></script>
<!-- Optional: pass custom business data directly -->
<script>
window.lody.trackEvent('order_completed', {
value: 79.90,
currency: 'SGD'
})
</script>See what your customers actually do.
Start with a lightweight integration and a tracking plan shaped around your product.